This Privacy Policy explains how Magicwipe ("we", "us", "our") collects, uses, stores, and discloses your personal information when you visit magicwipedrying.com (the "Site") or make a purchase from us. It also describes your rights in relation to your personal information and how to contact us if you have a concern.

We are committed to handling your personal information in accordance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), the UK General Data Protection Regulation (UK GDPR), the California Consumer Privacy Act (CCPA), the Australian Privacy Act 1988 and Australian Privacy Principles (APPs), and other applicable data protection legislation.

 

1. What Personal Information We Collect

We collect two categories of personal information:

Order and Account Information — when you make or attempt to make a purchase, we collect your name, billing and shipping address, email address, phone number, and payment information. We do not store full payment card details; these are processed securely by our payment providers.

Device and Usage Information — when you visit our Site, we automatically collect information about your device and browsing behaviour, including IP address, browser type, operating system, time zone, pages viewed, search terms that referred you to our Site, and how you interact with the Site. This information is collected using cookies, log files, web beacons, tags, and pixels.

 

2. How We Collect Your Personal Information

We collect personal information directly from you when you place an order, create an account, contact our support team, subscribe to our email or SMS marketing, or interact with our Site. We also collect information automatically through cookies and tracking technologies when you browse the Site.

We only collect personal information that is reasonably necessary for our business functions. We do not knowingly collect personal information from children under the age of 13.

 

3. How We Use Your Personal Information

We use your personal information for the following purposes:

• To process and fulfil your orders, including payment processing, shipping, and sending order confirmations and invoices.


• To communicate with you about your orders, including customer service and support enquiries.


• To send you marketing communications by email or SMS, where you have consented or where we have a legitimate interest in doing so.


• To screen orders for potential fraud or risk.


• To improve and optimise our Site through analytics.


• To show you targeted advertising on third-party platforms based on your browsing behaviour.


• To comply with our legal obligations.

We will not use your personal information for any purpose that is incompatible with the purpose for which it was collected, without your consent.

 

4. SMS and Email Marketing

By providing your phone number at checkout or through any opt-in form, you consent to receive text messages (SMS) from us about your orders, abandoned checkouts, and promotional offers. Message frequency varies and standard message and data rates may apply. Your consent to receive SMS messages is not a condition of purchase.

If you have subscribed to our email marketing, we will send you promotional communications about our products and offers. You can unsubscribe from email at any time by clicking the unsubscribe link in any message, or opt out of SMS by replying STOP to any message. You may also opt out by emailing magicwipedrying@gmail.com. After opting out, you may still receive transactional messages related to active orders.

We do not sell or rent your contact details to third parties for their own marketing purposes.

 

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our Site, analyse traffic, and serve targeted advertising. These include:

• Essential cookies — required for the Site to function, such as shopping cart and session cookies.


• Analytics cookies — used to help us understand how visitors use our Site.


• Marketing and advertising pixels — used by platforms such as Meta (Facebook/Instagram), Google, TikTok, and Snapchat to show you relevant advertising based on your browsing behaviour.

You can manage your cookie preferences through our cookie consent banner when you visit the Site. You can also disable cookies in your browser settings, though this may affect your experience on the Site.

 

6. Who We Share Your Personal Information With

We share your personal information with trusted third parties who help us operate our business. These typically include:

• Shopify — our ecommerce platform.


• Email and SMS marketing providers — to manage marketing communications.


• Analytics providers — such as Google Analytics, for website performance insights.


• Advertising platforms — such as Meta, Google, TikTok, and Snapchat, for targeted advertising.


• Payment processors — including Visa, Mastercard, PayPal, Apple Pay, and similar providers, to process transactions securely.


• Shipping and fulfilment partners — to deliver your orders.

We may also disclose your personal information where required by law, in response to a valid legal request, or to protect our legal rights. We do not sell your personal information to third parties.

 

7. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside your country of residence, including jurisdictions whose data protection laws may differ from your own. Where we transfer personal information internationally, we take reasonable steps to ensure that it is handled in accordance with this policy and applicable privacy laws.

 

8. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. Our Site uses SSL (Secure Socket Layer) encryption for all transactions. Payment information is processed by PCI-DSS compliant providers and is not stored on our systems.

If we become aware of a data breach that is likely to result in serious harm, we will notify affected individuals and the relevant authorities in accordance with applicable law.

 

9. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer required, we will take reasonable steps to destroy or de-identify it.

 

10. Your Rights

Depending on where you are located, you may have the following rights in relation to your personal information:

• Right to access — you can request a copy of the personal information we hold about you.


• Right to correction — you can ask us to correct inaccurate or incomplete information.


• Right to deletion — you can ask us to delete your personal information, subject to any legal obligations we have to retain it.


• Right to object — you can object to our use of your personal information for direct marketing at any time.


• Right to data portability — in certain circumstances, you can ask us to provide your data in a portable format.


• Right to withdraw consent — where we rely on consent to process your information, you can withdraw that consent at any time.

To exercise any of these rights, please contact us at magicwipedrying@gmail.com. We will respond within 30 days. We may need to verify your identity before processing your request.

UK and EU residents have additional rights under the UK GDPR and EU GDPR, including the right to lodge a complaint with their local data protection authority. California residents have rights under the CCPA, including the right to know what personal information is collected and the right to opt out of the sale of personal information — we do not sell personal information. Australian residents have rights under the Privacy Act 1988 and Australian Privacy Principles.

 

11. Complaints

If you have a concern about how we have handled your personal information, please contact us first at magicwipedrying@gmail.com. We will investigate and respond within 30 days. If you are not satisfied with our response, you may contact the data protection authority in your jurisdiction.

 

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update this page accordingly. We encourage you to review this policy periodically. Continued use of our Site after any changes constitutes your acceptance of the updated policy.

 

13. Contact Us

For any questions about this Privacy Policy or about how we handle your personal information, please contact our support team at magicwipedrying@gmail.com. We aim to respond within 1 business day.

Magicwipe · magicwipedrying@gmail.com · magicwipedrying.com